The 7 Principles of Design

Emphasis denotes the significance, prominence, or value attributed to certain design elements, achieved by highlighting particular features.
It directs attention towards a designated focal point, subsequently guiding it through the entirety of the design.

Achieving equilibrium in design involves ensuring a harmonious distribution of visual elements, akin to maintaining balance on a seesaw. The goal is to equalize the visual weight, fostering a sense of stability.

Contrast is a fundamental design principle that can significantly boost the effectiveness of your work. It involves organizing elements that are different from each other, like colors, shapes, sizes, or textures, to make your design visually interesting and captivating.

Using repetition in design means repeating certain elements to create a consistent pattern or motif throughout. This repetition helps to bring together different parts of the design, making it feel unified and harmonious.

Proportion refers to how different elements in a design relate to each other in terms of size, the spacing between them, or the quantity used. A design with good proportion looks and feels pleasing to the eye.

Hierarchy is like arranging elements in a way that highlights what's most important. This involves playing with things like size, color, contrast, how things line up, how often they're repeated, and how bright they are.
Think of it like organizing a group photo where you make sure the most important person stands out the most.

Empty space, also called negative space, plays a crucial role in design but is frequently ignored. Despite its name, this space doesn't have to be white; it simply means any open area in a design without text or images.
Think of empty space as a break for your eyes, offering a visual pause for the viewer. It's like giving your eyes some breathing space.